Newsflash: We're in the news

Oh wow... this is viral marketing at its best indeed! Today, while I was busy with van driver Azahar collecting stuff for Jumble Station some people dropped by to donate stuff and one of JS' regular customer Wani happened to ask the two women how they knew about JS.. they replied that they had heard it on the radio...

Radio??? Turns out, HitzFM and Era have been promoting JS and we're really touched that there are people out there who feel JS is a great initiative that deserves air time and editorial coverage. A quick browse on the Internet showed that we've been featured in two radio stations, two blogs and one newspaper, the NST. To all these media champions a very big and heartfelt thank you because you're really helping the single parents, the ones who rarely fall within the radar of charity and the silent sufferers indeed. To those who brought JS existence to these radio stations, hugs and smiles for your effort and initiative.

Funnily, as a news media person myself (been in the media as photo-journalist for last 25 years) I knew that JS would make a great newsy story - why? Well for one its one of the newest community outreach project around (began on August 28th 2007) and not written about as yet, it highlights a way for people to recycle their unwanted stuff (go-green, eco environment), it is touching lives and meeting needs (focused on single parents) in a real way, it helps people to give in kind rather than cash which makes it easier on the pockets for most folks and it gives companies an opportunity to partner with JS (be a supplier of used goods once every six months) in a more meaningful way as part of their 2008 CSR efforts.

Guess what though? During the launch of Legend Hotel's Christmas Charity drive, the Star reporter and the RTM reporter pointedly ignored the Single Mothers angle (and JS) preferring to focus instead on the Kiwanis and their adoption of the El-Shaddai kiddies home, which has been around for the last 11 years!

And get this, the RTM reporter actually told me that when she wants to feature Single Mothers, only then will she call Lian See for an interview. As a veteran journo, I call this lack of news sense "as having a poor nose for news" but ah well, its their loss! Only the NST and Berita Harian seems to have sniffed out this newsy piece and I'm still waiting to see if my old media 'mater' (was in Star for 10 years) will feature JS despite us giving the reporter a CD with info and details about JS..todate, nary a word!

Now why you may ask have I not used my 'jalan with the media' to get more publicity for JS, (after all, my godson's dad is now the number 3 most important person in the Star) well for one thing, I don't believe in muscling in on my media connections, I strongly believe that eventually some smart journo will find us and do the necessary but until then, I'd settle for viral marketing (word of mouth promotion) cos that's more powerful and impactful. JS is not opting for media attention not at all, all we want is - think of Jumble Station like you would Salvation Army, if you have items you want to dispose of, that's all. In the meantime, this little train will chug along happily, meeting Single Parents real needs where they count most, today not tomorrow!

Meanwhile, here's what others have spouted about JS:

DATE : HitzFM

December 2007

Thursday, December 27, 2007

Category: Select OneArts & EntertainmentBlood DonationCharityChristmasConcertConference & SeminarsDeepavaliExhibitionsHealthRecreation/RecyclingReunionsShopping Mall EventsSportsUtilities/Volunteers/Misc StatePerlisPulau PinangKedahTerengganuKelantanPahangPerakSelangorKuala LumpurNegeri SembilanMelakaJohorSabahSarawakLabuanOther


S'Gor - Jumble Station for Single mothers

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GENERAL INFORMATION:
Dates:
1-Dec-2007 - 31-Jan-2008
Days of Week:
Sunday, Monday, Tuesday, Wednesday, Thursday, Friday, Saturday
Target Audience:
General Audience
Time:
-
Location:
F1-01-05, Angsana Flats
Contact Person:
Mary Ann/ Lian See
Phone no:
016 - 220 2958/ 012 - 387 1757
Email:
-
Website:
-
TICKET INFORMATION
Price:
-
Website:
-

Event Details/Other Comments
If you have any second hand goods to give away, please do so by donating to the jumble station for single mothers
NST
2007/12/12
In the spirit of Dove
By : Su Aziz
Email to friend Print article
Give them something to sing about! Donate through the Legend Hotel’s charity project.

The needy among us need our love and giving — be it cash or in kind — is one way to show it. SU AZIZ learns of one charity project where benefactors are "doves" on a hotel's Christmas tree.
Brother Ivan Kennedy runs the shelter for the poor.
THIS Christmas, “doves” are flying about a Christmas tree in the lobby of The Legend Hotel in Kuala Lumpur. They’re not really birds of course but part of the hotel’s “Dove Spirit of Christmas Charity Project” where each dove carries the name of a benefactor of two charities — the El Shaddai Community Society of Kuala Lumpur, supported by the Kiwanis Club of Taman Desa, and a single mother’s support network named Shelter.El Shaddai was started 11 years ago by Brother Ivan Kennedy, The society also runs the San Pedro Shelter for the Poorest of the Poor Kids that houses 20 children between the ages of three and 17.It also feeds around 200 children and single mothers with a soup kitchen in Sentul Mission Chapel.
“To run the soup kitchen, orphanage, old folks home and support Orang Asli families, we need around RM6,000 per month. The donations from the hotel’s project will go towards food purchases,” explained Kennedy.“We need a water filter, and school items for the children such as uniforms, shoes and writing materials. We need volunteers too: those willing to give tuition for English and Bahasa Malaysia.” What do the children wish most for this Christmas? “For people to come by and spend time with them!” said Kennedy. The San Pedro Shelter is at 129-1, off Jalan Klang Lama in Kuala Lumpur. Call Kennedy at 016-227-5255 if you want to help. Shelter, the single mother’s support network, is a 20-year-old welfare organisation 150 women registered with it. It needs RM15,000 to buy a second-hand van to ferry volunteers around Kuala Lumpur to pick up usable old items to sell in its Jumble Station store at USJ1 in Angsana Flats, Subang Mewah. Despite Jumble Station, most of the women are still hard pressed in finding employment. Volunteers who can teach them skills are sorely needed.You can donate useful, used items to Jumble Station by calling 03-7781-4885 or 03-7955-0663. When RM50 goes a long wayIN the spirit of giving, be part of The Legend Hotel Kuala Lumpur’s “Dove Spirit of Christmas Charity Project” and donate a minimum of RM50 (as individuals) or RM300 (as corporations) until Dec 27. There are three ways to do this. You can stop by the hotel in Jalan Putra. You can e-mail eina@legendsgroup.com for more details, or you can call 03-4042-9888. The tax-deductible donations can be made in cash, cheque or credit card.


Mellissa’s blog: The Novel of My Life

On Tuesday, I woke up a lil late and started sorting out my closet. I packed all the clothes I could no longer wear...sob sob I'm so fat now that I had to give away all my pretty party dresses. Later, I kidnapped Dear from college, went for lunch and then off to USJ to give away my clothes to Jumble Station.
Ok here's a little promotion of Jumble Station...
Jumble Station is a second hand shop which collects anything and everything is repairable or in usable condition. They sell the stuffs at a cheap price and 50% of their sales goes to helping single mothers who are in dire need or financial aid. They dun only accept clothes, they accept furniture, books, bags and pretty much anything. They even have a van to help those who wants to give away big stuffs. The stuffs they really need right now are ELECTICAL APPLIANCES.
So if you feel like giving, drop off your stuffs at :
Jumble Station, F1-01-10 Angsana Mewah, USJ1
I dun want to give out tel. numbers here. So if you guys need more details, just contact me la.

Era Rentak Music Terkini
TARIKH
December 2007

Isnin, 31 Dis 2007

Kategori Pilih SatuAktiviti di Pusat membeli belahDerma DarahHiburan & Seni KebudayaanKebajikanKesihatanKonsertPameranPertemuan SemulaRekreasi/Kitar SemulaSeminar & PersidanganSukanUtiliti/Sukarela/Dll NegeriPerlisPulau PinangKedahTerengganuKelantanPahangPerakSelangorKuala LumpurNegeri SembilanMelakaJohorSabahSarawakLabuanOther


S'Gor: Jumble Station

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INFORMASI UMUM:
Tarikh:
1-Dec-2007 - 31-Jan-2008
Hari di dalam minggu:
Sunday, Monday, Tuesday, Wednesday, Thursday, Friday, Saturday
Penonton sasaran:
General Audience
Masa:
-
Lokasi:
Angsana Flats - S'Gor
Individu untuk dihubungi:
Mary Ann/ Lian See
Nombor telefon:
016 - 220 2958/ 012 - 387 1757
Alamat e-mel:
-
Laman web:
-
INFORMASI TENTANG TIKET
Harga:
N.A.
Laman web:
-

Maklumat - maklumat tentang Acara / Komen-komen lain:
Jika anda mempunyai barang-barang terpakai yang ingin didermakan, bolehlah menghantarnya ke 'Jumble Station for Single Mothers' bagi membantu ibu-ibu tunggal.

Janet Lee - Soul Doctor
Friday, November 16, 2007
Summary of October & November so far...
Who's doing year end spring cleaning? Don't have to feel bad about throwing them out if you can do it with heart, send them to Jumble Station, a good home for your unwanted goods and for a good cause, read here.


Jumble Sation - spanking new second hand shop in town!
Introducing.....
located at - F1-01-05 Angsana Flat,Subang Mewah, USJ1What is it all about?Pay It Forward Want to lend a helping hand to single mothers in financial difficulties? There is a group of ladies from Shelterhome who is running a second hand shop called Jumble Station in USJ Subang. The proceeds from the sales goes to support single moms. How can you help? by donating goods to Jumble Station! Some of the hot items they're looking for includes baby and children clothings, toys (esp cars, trains etc for boys), electrical items (TV, radio, blender etc).
Transportation can be arranged to pick up the items within Klang Valley.Telephone contacts:Mary Anne Tan – 0162202958Nancy Lim Lian See – 0162732000Sanic Yap - 0123871757Opening hours are:Monday to Saturday : 10am – 9.30pmSunday : 3pm-9.30pm